About Me

who i am and what i stand for

Family & passion

My name is Jemma and I’m Mum to a busy little boy called Max and a crazy little girl called Holly.  I’m married to Mark, my ever-supportive husband and I am a paediatric sleep consultant in Manchester.

I’m passionate about gentle parenting techniques that encourage bonding and attachment. I understand that parenthood is the long game so I’m not about quick fixes that are not baby or child-focused.

I teach friendly and social baby massage courses in Sale, South Manchester and also support families in improving their sleep online and worldwide. 

I help to empower you to better understand your child’s needs and support you in making practical changes that are developmentally appropriate and evidence based.

Manchester Baby Sleep Consultant and Infant Massage Instructor

After years in the corporate world, I began my adventure in qualifying as an IAIM baby massage instructor whilst on my first maternity leave, inspired by my own experience using positive nurturing touch to bond with my little one.

I have always been interested in gentle parenting techniques, and as a self confessed ‘geek’ I spent many a sleepless night reading. I became so interested in infant brain development and the science of sleep that I completed my Holistic Sleep Coaching qualification so am now a sleep consultant in Manchester.

This coupled with my experience in settling techniques, toddler negotiation strategies and analysis of naps and sleep needs gives me a wealth of knowledge to be able help you. 

If you’re looking for help with making changes to your family’s sleeping habits and would like to speak to a sleep consultant who is down to earth and sympathetic and will focus on you and your family with empathy and understanding then please get in touch.

I would love to hear from you!

Jem x

photo of Jemma Munford sat in a brown armchair

Family Centered Support

Your Goals, My Values

Choosing to work with a sleep coach can be daunting. It is important to work with someone you connect with and who’s values speak to you.

I am down to earth, friendly and real, I can laugh about the ups and downs of parenting whilst taking your problems seriously and working with you to come up with a plan that works for your family.

You’ll love working with me if you believe that gentle parenting, bonding and compassion are the building blocks of creating a blissed-out baby.

You’ll love working with me if you are keen to know not only what to do, but also why. If you want to reach out to someone who is not going to take over but who is going to teach you and empower you, then I can help you.


With two young children of my own, both of which have been challenging sleep-wise, I have almost certainly experienced first hand what you are going through. 

Making a difference

I love to help people and I love to get results. Nothing makes me happier than to see parents who have been finding things difficult turn a corner and start to see things get better.


You can rely on me to be there for you, I’m there to answer your questions, listen to your problems and share your happiness when things are going great.


I don’t believe that in order to get better sleep parents should ever have to leave their children to cry. None of the strategies I ever suggest involve closing the door and walking away from your crying child.

Evidence Based Practice

The fundamental core of my practice is based on science, attachment theory and the best available research. My skill is in integrating all this into a plan of action that is bespoke to each family.

All About Change

I am not in the ‘cry it out sleep training’ camp, nor am I in the ‘suck it up, this is life as a parent’ camp. My support will help you to find the balance of making changes that align with your parenting values. When you need a gentle nudge to keep going I’m here!

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